UCAS

I was the creative lead on the UI stage of UCAS' new website that went live in 2013.

Working from Axure wireframes, I built a responsive set of UI designs across many templates, to three device sizes, with the 'mobile first' ethos.

We were working with a Drupal framework, so I had to keep a consistent visual language across a standardised set of panel hierarchy that would be very flexible across many different sets of content.

The challenge of this project was to marry the creative thoughts from UCAS' branding agency, who were still developing the offline brand, with the demands of the client and the youthful user base. In a nutshell: how do we make a complicated site work for students, across various devices?