SPORT ENGLAND

We were briefed by Sport England to come up with a new visual language for the presentation of their wide-ranging stats across their new website.

After looking closely at the type of statistics they were going to publish on the site, I led the creative side in coming up with a simple, elegant scheme based on geometry, iconography, and the use of size in proportion to demonstrate ratios.

We then produced a set of loose visual guidelines for how to approach the visualisation of these statistics, and put together a large collection of different infographics for their new site.