SAINT-GOBAIN

Our brief was to create an iPad app that would be used by visitors to the client's Innovation Centre in London – a showroom for the latest in building technology solutions.

Each visitor would be given an iPad on arrival: to be able to check-in and then explore the products on display. We built two routes – one via a map interface with the objects indicated in a 2D space – and the second via the iPad camera, using augmented reality floating captions, triggered by AR codes displayed near the objects in the centre.

The user was able to indicate which products they were interested in, which on check-out enabled the client to build a database of contacts, who they could then send further information to. Each different 'chapter' to the user journey, from check-in, to exploring, to 'check-out' was designed with colour coding in the UI, so it appeared very clear as to where the user is at any time.

I was the creative lead on this project with the UI design, and also involved heavily in the UX user journey thinking and wire framing. The app was launched on iPad minis in the centre in early 2014.