BROADWAY

Broadway asked us for help with a winter campaign, aimed at generating increased donations as they helped London's homeless get off the streets and into housing and jobs.

We took the opportunity to build a campaign around the case studies of some of their many success stories, using emotive portrait photography to reflect the quite inspiring and difficult stories that were told to our interviewer.

As creative lead I was involved in the photographers' briefings, and we worked together on striking black and white photography that would lend itself well to a duotone effect using the client's brand red. Our thoughts through this adhoc project were that we could establish a strong, distinctive look and feel for the brand that they could then take forward in future.

We developed a set of advertising across poster and magazine format, and various bits of collateral including an A4 newsletter and html email templates.