2011 CENSUS

The project ran for 18 months, starting with wireframing and continuing through to user interface creative and briefing that into the developers.

I worked as the creative lead on this project, closely with the account director, development team and externally with the client at the Office of National Statistics.

During the project many pages and new website areas were created, culminating in call-to-action work to steer the user towards online census completion.

I also art directed an animation on the history of the Census and worked closely with the animation designer.

Throughout the project I was also involved in transferring the brand across other online areas including an extranet, a twitter feed and a youtube channel.